Privacy Policy
Last updated: March 25, 2026
Introduction
Wilson Outdoor Company ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit wilsonoutdoorcompany.com or make a purchase with us. Please read this policy carefully. By using our website, you agree to the practices described in this policy.
1. Information We Collect
Personal Information You Provide
- Name, email address, phone number, and shipping/billing address when you place an order
- Payment information (processed securely through Stripe — we do not store card numbers)
- Account credentials if you create an account
- Messages you send through our contact form
- Email address if you subscribe to our newsletter
- Application information if you apply to our Ambassador Program
Automatically Collected Information
- Browser type, IP address, and device information
- Pages visited, time on site, and referring URLs
- Cookies and similar tracking technologies
- Purchase history and browsing behavior on our site
2. How We Use Your Information
- To process and fulfill your orders, including shipping and returns
- To communicate with you about your orders, account, or inquiries
- To send promotional emails and newsletters (only with your consent)
- To improve our website, products, and customer service
- To manage our Ambassador Program
- To comply with legal obligations
- To detect and prevent fraud or other unauthorized activities
3. Sharing Your Information
We do not sell your personal information. We may share your information with:
- Payment processors (Stripe) to handle transactions securely
- Shipping carriers (USPS, UPS, FedEx) to deliver your orders
- Email service providers to send transactional and marketing emails
- Analytics providers to help us understand site usage
- Law enforcement or government when required by law
4. Cookies
We use cookies and similar technologies to enhance your experience on our site. Cookies help us:
- Keep your shopping cart intact during your visit
- Remember your preferences and settings
- Analyze site traffic and usage patterns
You can control cookies through your browser settings. Disabling cookies may affect some functionality of our website.
5. Data Security
We implement industry-standard security measures, including SSL/TLS encryption, to protect your personal information. All payment transactions are processed through Stripe, which is PCI-DSS compliant. While we take reasonable precautions, no method of internet transmission is 100% secure and we cannot guarantee absolute security.
6. Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing emails at any time via the unsubscribe link
- Request a copy of your data in a portable format
To exercise these rights, contact us at will@wilsonoutdoorcompany.com.
7. Children's Privacy
Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child, please contact us immediately.
8. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated date. Your continued use of our website after any changes constitutes acceptance of the updated policy.
9. Contact Us
If you have questions about this Privacy Policy, please contact us:
Wilson Outdoor Company
Easton, Maryland
Email: will@wilsonoutdoorcompany.com
Phone: (410) 690-8859