Wilson ×
Groovy Tides
A limited-edition collaboration between Wilson Outdoor Company and Groovy Tides Surf Co. — two brands brought together by a shared love of the coast.
These exclusive pieces feature vintage beach skull graphics on premium comfort-color garments. Soft, faded, and built for salt air. You won't find these anywhere else — when they're gone, they're gone.
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Every Piece, One Signature Logo
Each garment in the Groovy Tides collection features this hand-crafted chest logo — the iconic Groovy Tides script in retro warm tones, underscored by flowing waves in teal, orange, and red.
Small enough to be subtle, bold enough to start a conversation. It's the kind of detail that signals you know something others don't — because this collection doesn't live anywhere else.
Retro Script
Hand-crafted lettering
Wave Mark
Tidal wave underline
Left Chest
Subtle placement
About the Collaboration
Both brands call Maryland's Eastern Shore home. Groovy Tides Surf Co. was built on the surf culture and laid-back coastal energy that defines life on the Shore — their artwork capturing the salt, sun, and soul of the Atlantic coast.
Wilson Outdoor Company grew from those same tidal creeks, marshes, and open waters — a brand rooted in the outdoors lifestyle unique to the Eastern Shore. When two Shore-born brands come together, the result speaks for itself: a collection made for the people who live and breathe this place.